September 27, 2013 14:30-17:00 pm , at the office of Horizon Research Consultancy Group E-lab in First City Tower in Beijing Chaoyang District, the School of Management and Economics Department of Marketing held a " market research " class. The entire 2011 BA students visited the Beijing Horizon E-lab, listened to a spectacular interactive lecture taught by E-lab director Wang Jin , and senior project manager Ding Jiang and Yang Ting. The mobile classroom was organized by " market research " course teacher Sun Shuying. The purpose is to allow students to observe how consulting firms conduct research, to communicate face to face with senior research professionals, to gain intuitive understanding of the nature, methods, techniques and trends of the market research.
